However, those statistics don't provide a complete picture because other numbers indicate that the number of people eating less and less meat - flexitarians - is definitely on the increase. A recent British study found that one third of diners in the United Kingdom are meatless. And there are more options than ever before: Market research firm Mintel found that the number of new vegetarian products introduced to the market doubled between 2009 and 2013. According to Gallup, sales of plant-based food grew 8.1 percent in 2017 and exceeded $3.1 billion last year.
Furthermore, there is ample evidence which indicates that merely reducing meat consumption brings health benefits to the body as well as to the planet.