Meditation apps have become extremely popular and facilitated meditation greatly. Now, one such app - Calm - is now valued at $1 billion, Business Insider reports. Privately held companies that are valued at ten-figures or more are referred to as unicorns, and Calm is the first meditation-based company to receive the label. The app boasts more than 40 million downloads and one million users with paid subscriptions, according to Business Insider.
The day before Calm’s value rose, it got a lesson in how to save some cash from rival app Insight Timer, which touts itself as the top “free” meditation app. After Calm put up three billboards in San Francisco with the tagline “Sleep with us,” Insight Timer bought one across the street that read: “Don’t pay others to sleep with you. Sleep with us for free.” To add insult to, well, insult, Insight Timer bragged about the public relations coup on Instagram, pointing out that they got a better deal on their ad space.
(source: Tricyle Magazine)
The day before Calm’s value rose, it got a lesson in how to save some cash from rival app Insight Timer, which touts itself as the top “free” meditation app. After Calm put up three billboards in San Francisco with the tagline “Sleep with us,” Insight Timer bought one across the street that read: “Don’t pay others to sleep with you. Sleep with us for free.” To add insult to, well, insult, Insight Timer bragged about the public relations coup on Instagram, pointing out that they got a better deal on their ad space.
(source: Tricyle Magazine)
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