Hong Kong–based airline Cathay Pacific debuted an in-flight video series campaign dedicated to yoga and meditation called "Travel Well With Yoga," as a part of their new initiative titled Life Well Traveled.
The in-flight program—a collaborative effort by Cathay Pacific and Asia-based media company Pure Yoga—is aimed to help enhance the overall travel experience, with a specific focus on making travel "more personable, meaningful and rewarding," states the company’s website.
Available in English, Cantonese, Mandarin, and Japanese, the video series is comprised of six individual episodes highlighting recommended yoga and meditation exercises (with instructions) for passengers to practice before, during, and after a flight. The yoga segments are all designed to be done while seated and the videos will be offered for first class and economy passengers.
The in-flight program—a collaborative effort by Cathay Pacific and Asia-based media company Pure Yoga—is aimed to help enhance the overall travel experience, with a specific focus on making travel "more personable, meaningful and rewarding," states the company’s website.
Available in English, Cantonese, Mandarin, and Japanese, the video series is comprised of six individual episodes highlighting recommended yoga and meditation exercises (with instructions) for passengers to practice before, during, and after a flight. The yoga segments are all designed to be done while seated and the videos will be offered for first class and economy passengers.
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