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As a means of limiting local air pollution, an advertising company is promoting an innovative deal towards its employees.

Advertising agency Make Stuff of Christchurch, New Zealand has just started paying its employees $5 a day to bike to work. If the employee manages to keep up the biking routine for at least half of their annual work days, the company doubles the offer to $10 a day, all of which is payable at the end of the year in the form of a cash bonus.

Since making the offer last week, all but one of the employees started participating in the bike riding.

The biking exchange is not just a more environmentally friendly way of getting to work, either – the employees say that once they have their blood flowing from the bike ride, they are more energized during the work day. Plus, they save money and time by eliminating a gym membership.


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Victor M. Parachin ... 

a Vedic educator, yoga instructor, Buddhist meditation teacher and author of a dozen books. Buy his books at amazon or your local bookstore. Sadly, Victor passed away in August 2025, but his blog continues. Janet Parachin, his partner of 45 years, shares quotes from his books and articles each week. 

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